Major 2 - Ted Baker

This project was a challenge for me, as so far the projects I had completed during my final year had been focused on illustration, whereas, although illustration was still a part of this project, it was not the main focus. The brief set, was to create a campaign for one of Ted Baker's product lines of either eyewear, perfume, footwear or watches. This campaign would include advertising, packaging and product placement. After researching the different lines of Ted's products, I decided to focus on footwear and go ahead with a village fete theme. These images are my final ideas:

Product Display - This was the stand I created for the shoes. I thought about different things that could be found at a village fete and thought a coconut shy would be the most suitable and fun. As Ted Baker is a brand that's known for a having a sense of humour, and to reinforce the idea of a 'Coconut - Shoe,' I would also intend to have actual coconuts on the product display as well.

This is a close up shot of how the shoes would be placed.

 

This is a photograph of the shoebox I created. I wanted the packaging to resemble a jam jar or some sort of conserve as these are often found at fetes, in competitions. 

A close of of the label I created for the packaging.

Village fetes are often advertised on a-boards with a hand drawn, bold, bright style. I decided to advertise an event, 'Ted Baker's Village Fete,' to keep the theme and concept running throughout the stores, and as a basis of my advertising. I didn't want the poster to look too untidy, so I used a stencil for the text to work from, but then experimented with different colours, using felt tips.

As well as the three points that have already been covered, product placement, packaging and advertising, I wanted to show how else aspects of a village fete could work in store. Using swatches of material used by Ted Baker, I created the bunting above and have shown how it could be used.

Alternative designs for bunting.

 Again, I used swatches of Ted Baker material to create these rosettes. These to be handed out to customers, for them to choose their favourite items in store, or could be placed on packaging, or simply used to attract customers to certain products.