My name is Sophie Fuller and I have just completed my final year of studying BA(hons)Graphic Design at Nottingham Trent University. I have created this blog to upload some images of my work for everyone and anyone to view.

Wednesday 8 June 2011

Major 3 - New Scientist

The brief set for this project, was to create a supplemement for the magazine New Scientist. The supplement had to have the headline '10 Scientific Objects that Shaped the World,' and would have to illustrate each scientific object. I approached this project initially by wanting to create illustrations that would reflect how scientist's generate ideas, so began looking a brainstorms and chalkboards but felt these didn't show how each object had changed the world. The next step I took was to move onto collage but returned to idea generation by looking at notebooks and 'doodling.' This allowed me to draw comfortably in a style that suited me more and allowed me to not only draw the actual object, but other little images to show what effect they had on the world.
These are the spreads I created for the supplement:


Front Cover

D.N.A & Apollo 10 Capsule

V2 Rocket Engine & Electric Telegraph

Model T Ford & Pilot Ace Computer

Atmospheric Engine & Penicillin

Stephenson's Rocket & X-Ray Machine

Wednesday 1 June 2011

Major 2 - Ted Baker

This project was a challenge for me, as so far the projects I had completed during my final year had been focused on illustration, whereas, although illustration was still a part of this project, it was not the main focus. The brief set, was to create a campaign for one of Ted Baker's product lines of either eyewear, perfume, footwear or watches. This campaign would include advertising, packaging and product placement. After researching the different lines of Ted's products, I decided to focus on footwear and go ahead with a village fete theme. These images are my final ideas:

Product Display - This was the stand I created for the shoes. I thought about different things that could be found at a village fete and thought a coconut shy would be the most suitable and fun. As Ted Baker is a brand that's known for a having a sense of humour, and to reinforce the idea of a 'Coconut - Shoe,' I would also intend to have actual coconuts on the product display as well.


This is a close up shot of how the shoes would be placed.

 


This is a photograph of the shoebox I created. I wanted the packaging to resemble a jam jar or some sort of conserve as these are often found at fetes, in competitions. 


A close of of the label I created for the packaging.


Village fetes are often advertised on a-boards with a hand drawn, bold, bright style. I decided to advertise an event, 'Ted Baker's Village Fete,' to keep the theme and concept running throughout the stores, and as a basis of my advertising. I didn't want the poster to look too untidy, so I used a stencil for the text to work from, but then experimented with different colours, using felt tips.



As well as the three points that have already been covered, product placement, packaging and advertising, I wanted to show how else aspects of a village fete could work in store. Using swatches of material used by Ted Baker, I created the bunting above and have shown how it could be used.

Alternative designs for bunting.




 Again, I used swatches of Ted Baker material to create these rosettes. These to be handed out to customers, for them to choose their favourite items in store, or could be placed on packaging, or simply used to attract customers to certain products.




Tuesday 31 May 2011

Major 1 - Brothers Grimm

The brief set, was to choose a story by the Brother's Grimm and illustrate and to convey the story in some way. The story I chose was Sleeping Beauty. I chose this story because there were several parts of it that I felt could be visually appealing, for example, when thorns grow around the castle. Also the Brother's Grimm story had been changed in the Disney version which I had been more familiar with, and therefore I wanted to highlight the differences made. The Brothers Grimm stories are also known for being slightly more sinister than your average fairytale, and I felt my style of illustration would suit this. 


Here are some images of the illustrations I created:




This is an illustration of the talking fish, who tells the queen she will have a daughter - this 
is not in the Disney version.









And finally some images of the finished book:



All of the illustrations and front cover were created using Lino's. I experimented with scanning in the illustrations created by the Lino's and then printing them off as part of a computer created book but felt the illustrations lacked a quality which made them appealing in the first place. Therefore, so that the book was entirely created by hand, I experimented with screenprinting the text of the story. However, the prints rarely came out clear and distracted from the Lino's, which are teh main features. Therefore I had to combine making the book by hand and on computer and I'm extremely pleased with the results. 

Wednesday 25 May 2011

Minor 2 - Penguin Design Awards

This project was a competition set by Penguin. There were two categories, the Adult Book Prize and the Children's Book Prize, which required you to redesign books covers set  for each category. For the brief, we were required to create book designs for both the categories.
The adult book was 'One Hundred Years of Solitude,' by Gabriel Garcia Marquez, this is the cover I created: 




I came to the conclusion of how this cover would look quite quickly. From my research, I was inspired by spanish artwork, and so I looked for typefaces that would reflect this style on the cover. Once I had found a hand drawn typeface, I created a Lino which is the front cover. I did go on to experiment with stencils, but returned to the original Lino. The back cover took slightly longer to resolve, at first I made lots of little Lino's to place around the text, and then went on to create one large Lino.
This was personally my favourite piece of work that I created this year during my last year of university. 


The book for the Childrens Book Prize was 'James and the Giant Peach,' by Roald Dahl. This is the final cover:





When I re-read this book for the project, the idea of creating something visual to represent the part of the story where James crawls through the peach until he comes across the insects, appealed most to me. I had to experiment quite a lot with the visual style before coming to a conclusion, as I was trying to discover one that would suit the image of James in a tunnel, though in the end, the final cover doesn't include James.

Minor 1 - Book Jackets

The brief set, was to choose a contemporary author and three of their books, then, to redesign the covers and create a container for them. I chose the author Tana French, the titles were; 'In the Woods,' 'The Likeness,' and 'Faithful Place.' 
These are the covers I created:



In the Woods



The Likeness



Faithful Place

All three books are crime/thrillers which all previously had manipulated photography as the covers, with a title and the authors name also. I have always had a tendency though, to use more hands on methods when creating imagery, and after experimenting with chalk and stencils, I used ink to create the covers. As the images by themselves are so bold, I decided not to put the title or authors name on the cover.

As the covers are so simple and use no colour, I took the same approach with the container. However, instead of using ink, stencils that had been used during the development process, were used instead.
This is the container: